Analysis of a Nonprofit Organization

Analysis of a Nonprofit Organization (4+ pages)
for this assignment, you will introduce your new nonprofit organization. The purpose is to create a development plan that describes your organization’s mission, objectives, services or programs, marketing strategies, and use of volunteers.  The development plan represents your nonprofit: created, developed, and led by you.

Be sure to read these handouts:
* Publicity
* Planning Community Programs

Objectives:

  1. Identify a community need that is not being met (or not being met sufficiently) in the Middle Tennessee area, and develop an idea and plan for a nonprofit to address this need.
  2. Come up with one service program this nonprofit will offer to the community.
  3. Identify marketing strategies you can apply to build your program or service.

Assignment: The steps to completing this assignment are as follows:

Research: Pay attention to the news, social media, conversations with family and friends, etc. as a starting point. Then, dig into data about the issue you care about. What is the status of the situation (e.g., rates of homelessness among LGBT youths; number of shelter dogs euthanized each year)? What other organizations are addressing this need, and what types of services do they provide? How will you differentiate yourself?

And, remember: There is a difference between a problem and an issue. A problem is a broad area of concern, such as health care, pollution, racism, unemployment. An issue is a solution or partial solution to a problem. The first step is to analyze the problem and decide what kind of solution to work toward. Then decide how to frame it in a way that will gain the most public support.

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