Logitech Case Study

 

Read the case study located on page 272 of the section titled Case Studies in your textbook (Hitt, M.,Ireland, R., and Hoskisson, R. (2011). Strategic Management: Competitiveness and Globalization. [Vital Source digital version]. Mason, OH: South-Western Cengage Learning) and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:

To consider the viability of Logitech’s future, the CEO of Logitech, has brought you in as a consultant. Your task is to use the company’s competitive analysis to predict it’s future. To do so, complete the following tasks:

• Appraise the effect of Logitech’s size upon its ability to sustain its global positioning.
• Appraise Logitech’s speed of strategic decision making and implementation upon its ability to maintain or increase its market position.
• Determine whether Logitech’s past ability to innovate can be translated into continued successful market positioning.  If not, what competitive advantage can Logitech exploit to maintain its position as an industry leader?
• How does Logitech’s quality standards impact its ability to be successful in the future?

Support your responses with examples.

Cite any sources in APA format for in-text citations and references.  Must be plagiarism free.  Any source used MUST be cited within the paper as well as listed in the references.  Must use textbook and class lectures to answer this along with outside academic sources.

 

Please be sure to use the following headings for organizing your Logitech case this week.

Logitech

Provide a brief introduction of the company and factual summary.

Size and Global Position Sustainability

Appraise the effect of Logitech’s size upon its ability to sustain its global positioning

Decision Speed and Implementation /Market Position Impact

Appraise Logitech’s speed of strategic decision making and implementation upon its ability to maintain or increase its market position.

Innovation and Future Market Position

Determine whether Logitech’s past ability to innovate can be translated into continued successful market positioning. If not, what competitive advantage can Logitech exploit to maintain its position as an industry leader?

Quality and Future Success

How does Logitech’s quality standards impact its ability to be successful in the future?

Conclusion

       Write a summary of key points of case and future thoughts about Logitech