Why is marketing ethics a strategic consideration in organizational decisions?
1. Based on the three customer personas, which consumer segment should Ontela target?
2. Create a positioning statement for your chosen target persona and identify the key themes that should be emphasized in the messaging for the PicDec service to this segment.
3. What are the risks of using qualitative persona to select target segments?
(B)
1. Based only on the cluster analysis data, which preference related variables are most useful for segmentation identification and evaluation? Which variables are least useful?
2. Create descriptive profiles for the customers segment represented by each cluster, without using information provided in Exhibits 3 and 4.
3. Now use the profiling information in Exhibit 4 to create a revised profile for each cluster. Is this profile different from what you guessed based only on the preference data?
4. Which segment(s) would you recommend as a target for PickDeck? Justify.
5. Develop a positioning statement for your elected target customer(s)…
1. Based on the three customer personas, which consumer segment should Ontela target?
2. Create a positioning statement for your chosen target persona and identify the key themes that should be emphasized in the messaging for the PicDec service to this segment.
3. What are the risks of using qualitative persona to select target segments?
(B)
1. Based only on the cluster analysis data, which preference related variables are most useful for segmentation identification and evaluation? Which variables are least useful?
2. Create descriptive profiles for the customers segment represented by each cluster, without using information provided in Exhibits 3 and 4.
3. Now use the profiling information in Exhibit 4 to create a revised profile for each cluster. Is this profile different from what you guessed based only on the preference data?
4. Which segment(s) would you recommend as a target for PickDeck? Justify.
5. Develop a positioning statement for your elected target customer(s)…
LOOKING FOR THIS ASSIGNMENT OR A SIMILAR ONE? WE HAVE HAD A GOOD SUCCESS RATE ON THIS PAPER! ORDER WITH US TODAY FOR QUALITY WORK AND GET A DISCOUNT!
Disclaimer:
All types of paper that Discount Writers provides is only for the purpose of assistance! No text, paper, assignment, discussion would be similar with another student therefore guaranteeing Uniqueness and can be used with proper references only!
More tools: Better Grades: Choose your Homework Help:
Assignment Help: We would write your papers according to the instructions provided and guarantee you timely work
Entire Online Class Help: We are here for you and we would do your entire Class work from discussions, assignments, Replies, Exams and Quizzes at a Cost
Exam/ Quiz Help: We have a team of writers who specialize on exams from any specific field and we would give you an A+ Grade!
