Why is it hard to divest a business?

Why is it hard to divest a business?  Identify a company today that you believe has too many brands.  Which brands would you suggest divesting?  What is your rationale?  Do not use the Jack Welch GE example or any other company example illustrated in your chapter.  You need to come up with your own, using original thought!Why is it hard to divest a business?  Identify a company today that you believe has too many brands.  Which brands would you suggest divesting?  What is your rationale?  Do not use the Jack Welch GE example or any other company example illustrated in your chapter.  You need to come up with your own, using original thought!

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