What technology device do you use the most when doing online banking or shopping?
1. Retirees and Americans 55 years and older are responsible for over half of the nation’s wealth. Note: demographic questions will not suffice here.
? What is your current salary (annual)?
? At what age do you expect to retire?
? When did you begin saving for retirement/open 401K?
? How much do you contribute to savings/401K?
2. Current banking and PayPal practices.
? How often do you participate in online shopping? Online banking?
? What technology device do you use the most when doing online banking or shopping? (iPhone, desktop, tablet, laptop, iPad) Why?
? Where do you usually do online banking or shopping? (At home, at work, while commuting, etc.)
? How do you protect sensitive or confidential information on your technology? (Passwords, folders, etc.)
3. Future banking and online banking products for the target market/market segment (ages 55 and older).
? Do you use a Smart Phone and if so which brand (iPhone, Android, Galaxy, etc.)?
? What do you use your Smart Phone for more commonly? (calls, text, camera, apps, games)
? What other (if any) type of devices do you commonly use? (iPad, tablet, desktop, laptop)
? How open/comfortable are you to new technology?
? Do you feel comfortable trusting technology with sensitive or confidential
information?
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