What is the rationale behind Ryanair’s decision to compete in the business segment?
What is the rationale behind Ryanair’s decision to compete in the business segment?
Chapter 7’s case study entitled, “No-frills Ryanair faces test with Business Plus” discusses target marketing in detail with a use case.
After reading this case study, conduct a 2-3 page reflection paper addressing the following discussion questions
- What is the rationale behind Ryanair’s decision to compete in the business segment?
- How attractive do you assess the business segment to be to Ryanair and why
- What targeting strategy is Ryanair trying to pursue? What difficulties do you anticipate Ryanair will face in following such a strategy?
Reflection papers should be in APA format, Times New Roman, double spaced, in 12PT FONT. A title page and the reference page are required but do not count towards the 2-3 page minimum.
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