What is the purpose of consumer protection as it relates to truthful advertising?

Scenario

You work in the marketing department of a U.S. based company that produces bottled water. Your state university just published a report on their year-long study of bottled water, which concluded there is virtually no health advantages in bottled water over tap water. Your company has been working on a campaign strategy focusing on the health benefits of bottled water over tap water. This strategy resulted in a celebrity endorsement and media blitz that cost the company $105,000.00 in time, money and other resources. The CEO does not want to suspend the campaign and start over but rather wants to move forward in launching with social media, TV, radio, and newspaper ads. You decide to present the dilemma to your marketing team so as a team you can address the issues before the campaign launches.

Instructions

  • Review the situation and conduct scholarly research on consumer protection and advertising. Create a PowerPoint presentation for the marketing team that includes slides that evaluate the particular business situation, the regulatory compliance involved, as well as the benefits and disadvantages of moving forward with such a marketing campaign.
  • Address the following:
  • What agency(ies) and regulation(s) govern advertising of consumer products such as bottled water?
  • What is the purpose of consumer protection as it relates to truthful advertising?
  • What are the consequences for non-compliance with federal and/or state regulations (students should use their own state of residence regulations) around consumer products and services?
  • What recommendations would you offer that comply with regulations and could still promote the product for the company?
  • Your PowerPoint should include:
  • Title Page (first slide).
  • A minimum of six “body” slides.
  • At least one to two full slides for each topic noted above.
  • Succinct text and bullet points.
  • Relevant images, photographs, and/or charts.
  • A list of references (last slide).
  • A script in the presenter’s notes section of each slide that includes what you would say when presenting your PowerPoint to the team.
  • Use at least three credible sources. These should be cited and in APA format.

LOOKING FOR THIS ASSIGNMENT OR A SIMILAR ONE? WE HAVE HAD A GOOD SUCCESS RATE ON THIS PAPER! ORDER WITH US TODAY FOR QUALITY WORK AND GET A DISCOUNT!

ORDER NOW

Disclaimer:

All types of paper that Discount Writers provides is only for the purpose of assistance! No text, paper, assignment, discussion would be similar with another student therefore guaranteeing Uniqueness and can be used with proper references only!

More tools: Better Grades: Choose your Homework Help:

Assignment Help: We would write your papers according to the instructions provided and guarantee you timely work

 

Entire Online Class Help: We are here for you and we would do your entire Class work from discussions, assignments, Replies, Exams and Quizzes at a Cost

 

Exam/ Quiz Help: We have a team of writers who specialize on exams from any specific field and we would give you an A+ Grade!

 

ORDER NOW