What global marketing strategies have these companies implemented to stay ahead of their competitors?
Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.
• In your analysis, address the following at a minimum:
• One slide summary for each of the companies and products
• What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation.
• What are their human resource strategies with regards to staffing and retaining talent?
• What is their source of competitive advantage?
• If you were the leader running