Unique Selling Proposition (USP) Creation
Use the provided information, as well as your own research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name: Week 4 Assignment: Positioning Statement and Motto
Course Title:
Date:
Company/Brand Selected (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre):
Target Customers/Users
Who are the target customers for the company or brand? Make sure you tell why you selected each item that you did. (Note: DO NOT say “any, all, everyone” or similar. You cannot target everyone, you must be specific.)
Age Bracket: (Insert response of at least one or two good sentences.)
Gender: (Insert response of at least one or two good sentences.)
Income Bracket: (Insert response of at least one or two good sentences.)
Education Level: (Insert response of at least one or two good sentences.)
Lifestyle: (Insert response of at least one or two good sentences.)
Psychographics (Interest, Hobbies, Pastimes): (Insert response of at least one or two good sentences.)
Values (What the customer values overall in life): (Insert response of at least one or two good sentences.)
Other items you would segment up on (optional): (Insert response.)
How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?
(Insert response of at least four good sentences addressing all questions.)
What would grab the customers/users’ attention? Why do you think this will capture their attention?
(Insert response of at least four good sentences addressing all questions.)
What do these target customers value from the business and its products? Why do you think they value these items?
(Insert response of at least four good sentences addressing all questions.)
Competitors
Who are the brand’s competitors? Provide at least three competitors and tell why you selected each.
1. Competitor 1: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)
2. Competitor 2: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)
3. Competitor 3: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
Use the provided information, as well as your own research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name: Week 4 Assignment: Positioning Statement and Motto
Course Title:
Date:
Company/Brand Selected (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre):
Target Customers/Users
Who are the target customers for the company or brand? Make sure you tell why you selected each item that you did. (Note: DO NOT say “any, all, everyone” or similar. You cannot target everyone, you must be specific.)
Age Bracket: (Insert response of at least one or two good sentences.)
Gender: (Insert response of at least one or two good sentences.)
Income Bracket: (Insert response of at least one or two good sentences.)
Education Level: (Insert response of at least one or two good sentences.)
Lifestyle: (Insert response of at least one or two good sentences.)
Psychographics (Interest, Hobbies, Pastimes): (Insert response of at least one or two good sentences.)
Values (What the customer values overall in life): (Insert response of at least one or two good sentences.)
Other items you would segment up on (optional): (Insert response.)
How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?
(Insert response of at least four good sentences addressing all questions.)
What would grab the customers/users’ attention? Why do you think this will capture their attention?
(Insert response of at least four good sentences addressing all questions.)
What do these target customers value from the business and its products? Why do you think they value these items?
(Insert response of at least four good sentences addressing all questions.)
Competitors
Who are the brand’s competitors? Provide at least three competitors and tell why you selected each.
1. Competitor 1: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)
2. Competitor 2: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)
3. Competitor 3: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
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