The CEO has asked you to research and recommend a CRM that will meet the company’s needs.

Assignment Content

1. The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company’s needs.

   Research at least three CRM packages.

   Use Microsoft® Excel® to create a comparison table that compares the pros and cons of each package.

   Select one product for the manufacturing company.

   Create a 10- to 12-slide narrated, multimedia-rich Microsoft® PowerPoint® presentation for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:

   • Why the chosen package is most appropriate
   • How this software will be an improvement over their current methods
   • How the chosen CRM package will fit into the overall enterprise of the organization
   • The benefits customers can expect as a result of implementing the new software
   • “narrated, multimedia-rich” includes audio and video components. Multi-media aspects of the presentation examples include the following:

     audio

   • including audio within the presentation (Insert > Audio),
   • narration of the slide contents via detailed speaker notes,
   • incorporating an audio component (URL, flash) with relatable content, or
   • including an audio file that narrates the slides, which does not have to be in sync with the presentation slide arrangement
   • video
   • including any slide animations or transitions,
   • including audio within the presentation (Insert > Video),
   • incorporating a video component (URL, flash) with relatable content, or
   • including a video file that narrates one or two slides, which does/do not have to be in sync with the presentation slide arrangement