State the major problem or challenge facing the company

1.  Identify the key issue or issues.

o  key issue or issues facing the company you are studying

o   the most important and separate them from more trivial issues.

o  State the major problem or challenge facing the company – one or two sentences.

o  explain how this problem affects the strategy or performance of the organization.

o  You will need to explain why the problem occurred.

1.  changing environment, new opportunities, a declining market share, or inefficient internal or external business processes? A combination?

2.  Is it a management problem, a technology problem, an organizational problem, or a combination of these?

3.  Managers are exerting appropriate leadership over the organization and monitoring organizational performance?

1.  Identify the key issue or issues.

o  key issue or issues facing the company you are studying

o   the most important and separate them from more trivial issues.

o  State the major problem or challenge facing the company – one or two sentences.

o  explain how this problem affects the strategy or performance of the organization.

o  You will need to explain why the problem occurred.

1.  changing environment, new opportunities, a declining market share, or inefficient internal or external business processes? A combination?

2.  Is it a management problem, a technology problem, an organizational problem, or a combination of these?

3.  Managers are exerting appropriate leadership over the organization and monitoring organizational performance?

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