Select a consumer-products company
Select a consumer-products company belonging to the Fortune 500.
Respond to the following in a minimum of 175 words:
- Select a consumer-products company belonging to the Fortune 500.
- Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
- Describe how the company’s key product and brand elements fit the needs of the market described.
- Evaluate the company’s ability to address this market.
- Considering concepts in the course materials, what are your recommendations for how your company can develop marketing strategies for reaching its target market based on the data.