Select a company / brand and a target and design and execute a marketing research report.
Select a company / brand and a target and design and execute a marketing research report.
must develop a Marketing Research project based on this scenario:
You are the marketing chief in a company and you need to know if your target feels environmental friendly when they purchase a product from your company.
Select a company / brand and a target and design and execute a marketing research report.
The student must detail the objectives of the research and explain why he/she opt for their research design method and how they arrived at their results. The student should be able to research appropriate information to frame their work, select a proper methodology as seen in class and analyze the data in order to achieve conclusions and coherent and clear recommendations (minimum of one recommendation).
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