Ritz Carlton Gold Standard

Below is the Gold Standard which can be found on their website. After  reviewing, write an essay using APA Citation and Reference  Style Guidelines on the following topic:
“Ritz Carlton Gold Standard: Why it should be the Benchmark for Hospitality Customer Service Teams Across the World”
Within the body of the paper, research and touch upon where the general  level of customer service is currently in our industry (can be in broad  terms), where we need to go as an industry, and how various companies  might learn from the Ritz Carlton Model.
For example, how might  a company go about implementing a “Gold Standard” plan to increase its  level on quality customer service? You may give specific examples from  your research, but if you do, be sure to site them in your bibliography.
Personal opinion is also welcome…..be creative!
Ritz Carlton Gold Standard
The Credo
The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission.
We pledge to provide the finest personal service and facilities for our  guests who will always enjoy a warm, relaxed, yet refined ambience.
The Ritz-Carlton experience enlivens the senses, instills well-being,  and fulfills even the unexpressed wishes and needs of our guests.
Motto
At The Ritz-Carlton Hotel Company, L.L.C., “We are Ladies and Gentlemen  se