Reflection (United Airlines) –Marketing

• Your reflection discussion should be submitted online as a threaded reply.
• Your discussion should be at last 250 words (about 1 page double spaced with 12 font) and spell-checked with minimal grammatical errors. I am happy to read more if you have more to share.
• You will have to make your initial post before seeing others’.
• The grading of this assignment is based on the attached rubric.

Reflection question:

Using United Airlines as an example, identify each of the different levels of product (e.g., core value, expected product, etc.) as defined by Theodor Levitt.

• Your reflection discussion should be submitted online as a threaded reply.
• Your discussion should be at last 250 words (about 1 page double spaced with 12 font) and spell-checked with minimal grammatical errors. I am happy to read more if you have more to share.
• You will have to make your initial post before seeing others’.
• The grading of this assignment is based on the attached rubric.

Reflection question:

Using United Airlines as an example, identify each of the different levels of product (e.g., core value, expected product, etc.) as defined by Theodor Levitt.