Potential risking for investors

This week’s discussion questions by Apr7 EOD. Include:

  • discussion of 3 key new learning points from the assigned text reading
  • discussion of the importance of each of these key points in a typical traditional marketing environment
  • at least 1 supportive citation and reference item for your initial discussion
  • include headings and subheadings and APA references and citations
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Prompt: Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following:

  • What are the advantages and disadvantages of using celebrities in marketing campaigns?
  • What are the potential risks?
  • Discuss an example of a negative celebrity endorsement and how the company responded. Do you agree with the company’s response? What else could the company have done?
  • Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.
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