Outline the Components of a Marketing Plan

Scenario: Your team has been chosen by the CEO to  lead the development of key marketing strategies for the marketing plan  for your company’s launch of a new and unique product/service (not  already offered). Your marketing team’s mission is to prove to the board  of directors and investors through research, strategy development, and  reasoning, that this product/service is viable and will meet the  company’s goals. In this first half of the project, you will be  reporting to the board and CEO about the target, the product’s  strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and  Trends) analysis, and the brand’s position in the competitive  environment.

Co: Kool Producks Inc. 

Product: “Shizaam!” red soda marketed toward young adults and teenagers

Create a new and unique (not already offered) product or service the company will be launching.

Obtain your instructor’s approval for the team’s  product or service before beginning this project by having one team  member private message the instructor what the team has decided on.

Create a minimum of 1,050-word report covering the following:

• Describe the organization, who are they, what industry they operate  in, their mission and values, as well as what makes them different from  other organizations.
• Explain your new and unique product/service and include packaging,  labeling, and warranty if applicable. How will this add value and  differentiate the brand and product from the competition, while  encouraging the target market to buy?
• Identify your target market and what segmentation criteria you use to identify it.
• Prepare a SWOTT analysis.
• Identify and describe the top three real business industry  competitors for your company and how your company’s brand is positioned  in comparison.