MKTG Case Essay
Your written submission should NOT exceed two (2) double-spaced pages
Use standard 8.5″ by 11″ size, double-spaced, 11- or 12-point font of your choice, and appropriate margins
1) READ: CASE: “Trap-Ease America: The Big Cheese of Mousetraps”(Attached)
2) WRITE: ANSWER QUESTIONS: 1, 2, and 3 (BELOW)
QUESTIONS (Answer ALL 3 Questions)
1) Has Martha identified the best target market for Trap-Ease? What other market segment(s) could – or should – Trap-Ease target?
2) Who is Trap-Ease’s competition? What competitive advantages do they have versus Trap-Ease?
3) How has the company positioned their Trap-Ease product for the chosen target market? Could it position the product in other ways?
Your written submission should NOT exceed two (2) double-spaced pages
Use standard 8.5″ by 11″ size, double-spaced, 11- or 12-point font of your choice, and appropriate margins
1) READ: CASE: “Trap-Ease America: The Big Cheese of Mousetraps”(Attached)
2) WRITE: ANSWER QUESTIONS: 1, 2, and 3 (BELOW)
QUESTIONS (Answer ALL 3 Questions)
1) Has Martha identified the best target market for Trap-Ease? What other market segment(s) could – or should – Trap-Ease target?
2) Who is Trap-Ease’s competition? What competitive advantages do they have versus Trap-Ease?
3) How has the company positioned their Trap-Ease product for the chosen target market? Could it position the product in other ways?
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