Measuring Advertising Message Effectiveness

3 pages

Measuring Advertising Message Effectiveness

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Measuring the effectiveness of advertising campaigns has always been a challenge. Conduct online research to find five Super Bowl advertisements to analyze and answer the following questions (include links to the advertisements):

• Summarize the television advertisements selected and analyze the target audience and the objective(s) of the advertisements.
• Based on your research and assigned weekly readings, propose methods a marketer can use to evaluate the effectiveness of the advertising message for the advertisements you selected.
• What are the advantages and disadvantages of the various methods?
• What are the situations or circumstances where a method would be most effective?

Be sure to conclude your paper with a summary of the key points of learning from your work.

Include a minimum of three peer reviewed articles for your paper.