Marketing Strategy Worksheet Example

Imagine that you are a financial manager researching investments for your client. Use the Strayer Learning Resource Center to research the stock of any U.S. publicly traded company that you may consider as an investment opportunity for your client. Your investment should align with your client’s investment goals. (Note: Please ensure that you are able to find enough information about this company in order to complete this assignment. You will create an appendix, in which you will insert related information.)

The assignment covers the following topics:

• Rationale for choosing the company in which to invest
• Ratio analysis
• Stock price analysis
• Recommendations

Refer to the following resources to assist with completing your assignment:

Stock Selection

• Forbes – “Six Rules to Follow When Picking Stocks”
• CNN Money – “Stocks: Investing in stocks”
• The Motley Fool – “13 Steps to Investing Foolishly”
• Seeking Alpha – “The Graham And Dodd Method For Valuing Stocks”
• Investopedia – “Guide to Stock-Picking Strategies”
• Seeking Alpha – “Get Your Smart Beta Here! Dividend Growth Stocks As ‘Strategic Beta’ Investments”

Market and Company Information

• U.S. Securities and Exchange Commission – “Market Structure”
• Yahoo! Finance
• Mergent Online (Note: This resource is also available through the Strayer Learning Resource Center.)
• Seeking Alpha (Note: Also available through the Android or iTunes App store.)
• Morningstar (Note: You can create a no-cost Basic Access account.)
• Research Hub, located in the left menu of your course in Blackboard.

Write a ten to fifteen (10-15) page paper in which you: