Marketing Strategies For Generation Z

Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the “I-Generation.” Specifically, you must address the following criteria:

  1. What is unique about Generation Z in terms of marketing?
    • Identify two digital marketing approaches that work best for this generation.
  2. How do you best reach this generation with your message focusing on brand image ?
    • Identify two social media platforms preferred by Generation Z. Give examples and reasons.
    • What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.
    • Do online advertisements work with this generation? Explain.
  3. Describe the role of traditional methods of marketing with Generation Z.
    • Which forms of traditional media can work best in influencing Generation Z?
    • How will the park use these forms of traditional media in its plan?
      • Consider outdoor, promotional, and guerilla marketing.
      • Describe the pros and cons of using TV and radio.

Guidelines for Submission

In a Word document, use double spacing, 12-point Times New Roman font, and one-inch margins. This recommendation report should be 1 to 2 pages in length. APA7 format.

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