Marketing Plan Example – Pharmaceutical Product
- Project groups consisting max 2. Students: Term Project should be prepared in English and in a powerpoint format. Projetcts are expected to be submitted on time.
- Term Project should cover all the topics below:
- Clarify yout product ? Disease area? Otc / Rx market product ? Original or similar? Local production or imported?
- Describe your targeted customers
- Reimbursed product? Or not reimbursed OTC product?
- Compare your marketing activities with other sectors. Explain the restrictions.
- Did you do implement any market research ? If yes, could you clarify the results?
- Please explain the insights you gained from the stakeholders ( pharmacies, patients, physicians etc.)
- Target and strategy based on the insights
- Product Launch Process and Marketing Plan
- Sales Force Structure & Sales Territory Alignment
- Did you use Alternative Channels ? If yes , please clarify how
- How did you plan to use Digital Marketing and social media for your promotional activities ? Please clarify .
- Your assumptions for the upcoming years: (your product and the market itself) New molecules, new treatment algorithms, prevelance of the disease , population etc; predictions based on all drivers and barriers
- Short-term sales forecasts( 3 years – 2022-2023-2024)
P.S MAKE AROUND 12-13 SLIDES Power Point ..Also prepare report for this . WE total 2 in group so 2000 words is enough