Marketing is the Process of

Question 1

Marketing is the Process of:

promoting products through personal selling and advertising to facilitate satisfying exchange relationships

creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers in a dynamic environment

delivering a standard of living to a society

creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm’s objectives

focusing on the customer’s needs

Question 2

The focal point of all marketing activities is:

products

target markets

customers

sales

profits

Question 3

A target market

involves a large numbers of customers

is a specific group of customers on whom a company focuses its marketing efforts

already has several competitors vying for the customers’ business

is the same as the saleperson’s client list

is a customer group that includes persons with similar demographic characteristics

Question 4

The marketing mix

consists of a target market

is difficult for an organization to control

directly affects the marketing environment

focuses mainly on selling activities and advertising decisions

includes product, distribution, promotion, and pricing decisions

Question 5

A physical, concrete product you can touch is a(n)

good

service

idea

concept

philosophy