Case Study: Marketing Excellence case about Zara
Read the Marketing Excellence case about Zara at the end of Chapter 18 of the Kotler (2016) text and WATCH the detailed video (Copy the link below to any browser, that’s the video. Respond to the following questions in a cohesive TWO FULL pages essay in APA (latest edition) format + References:
- How has Zara designed their channel system to respond to consumer demand in the marketplace?
- As a supply chain manager for Zara, what changes would you recommend to improve the efficiency of their logistics processes? (“I wouldn’t change anything” is not a suitable response)