Managing Innovation and Entrepreneurship.

Reference pp. 87-88 in Ch. 4 of Managing Innovation and Entrepreneurship.

Competitive advantage, according to Hisrich and Kearney (2014), requires organizations to engage in six processes to maintain innovation. Organizations like Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully.

Select an organization other than those listed above (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014).

Write a 700- to 1,050-word paper in which you analyze how the selected organization is meeting the concepts of competitive advantages as outlined in Hisrich and Kearney (2014), on pp. 87-88. Be sure to include information about the following:

• The organizational leadership philosophy on innovation
• Activities the organization is actively engaged in to sustain competitive advantage within its industry
• R&D initiatives the organization is involved in for long-term competitive advantage

Format your paper consistent with APA guidelines.