List 3 key numerical results Ford used to assess the effectiveness of their online campaign

  1. List 3 key numerical results Ford used to assess the effectiveness of their online campaign

    1. What is the LA Galaxy “product”?

    2. Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program?

    3. How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?

    4. How are social media integrated into the LA Galaxy’s marketing strategy?

    5. How does the LA Galaxy assess the impact of its marketing activities? Has its program been successful?

    Questions 

    1. What is the LA Galaxy “product”?

    2. Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program?

    3. How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?

    4. How are social media integrated into the LA Galaxy’s marketing strategy?

    5. How does the LA Galaxy assess the impact of its marketing activities? Has its program been successful?

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