Identifying the motivations of a firm’s noncustomers

Identifying the motivations of a firm’s noncustomers is as important as identifying its customers’ motivations. Provide a firm’s product as an example and describe three reasons why an individual would not purchase the firm’s product (e.g., you may refer to consumers’ comments about the product on social media, websites, or online retailers, such as Amazon; or you may refer to news articles and other credible resources). How can the firm use the reasons to successfully convert noncustomers into customers?

REQURIEMENTS:

– 250 words

-2 external sources cited in APA format

Turnitin Requirements:

• For each post, your similarity score must meet a threshold of no more than 20%.
• A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
• For resubmissions, it may take up to 24 hours for a new similarity score.
• It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
• A post with more than 20% threshold will receive a zero.Identifying the motivations of a firm’s noncustomers is as important as identifying its customers’ motivations. Provide a firm’s product as an example and describe three reasons why an individual would not purchase the firm’s product (e.g., you may refer to consumers’ comments about the product on social media, websites, or online retailers, such as Amazon; or you may refer to news articles and other credible resources). How can the firm use the reasons to successfully convert noncustomers into customers?

  REQURIEMENTS:

  – 250 words

  -2 external sources cited in APA format

  Turnitin Requirements:

  • For each post, your similarity score must meet a threshold of no more than 20%.
  • A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
  • For resubmissions, it may take up to 24 hours for a new similarity score.
  • It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
  • A post with more than 20% threshold will receive a zero.