How might the organization facilitate the exchange of its value proposition with the target audience?

How to approach this assignment…

Break down the title – case study – a detailed discussion of a specific nonprofit.

Choose – any nonprofit or non-governmental organization that you would like to know more about. Maybe it is one we discussed in class, one near where you live, or a nonprofit that has a mission that really resonates with you. You may use the same nonprofit you chose for the Market Research Journal or a different one.

Plan – to work on the assignment over the next week at least gathering information relative to the three steps required.

Organize – In this seven-page (includes a cover page and annotated bibliography) assignment, you will be conducting an in-depth analysis of a nonprofit organization’s marketing efforts. There is a three-step process to this assignment as outlined below. You can continue to use the same nonprofit you chose for the market research journal or choose a different one. Since this assignment builds on the first one you may find some of the information you already researched comes in handy, even if you select a new nonprofit to focus on.

Format – These are sites I think you should be familiar with and suggest the use of at least ONE of these sites towards the assignment. The purpose here is to introduce you to sites you may not be familiar with and to apply them in the context of a specified learning outcome, in this case, your Case Study.

• Smore – create newsletters  https://www.smore.com/
• Fotobabble – managing marketing campaigns http://www.fotobabble.com/
• Scribd – a digital library http://www.scribd.com/
• Podomatics – create a podcast promotion http://www.podomatic.com/login
• Pollmaker  – create an online poll   https://www.poll-maker.com/
• Canva – create designs to be used in communication channels https://www.canva.com/

Length | Appearance – seven pages including title or cover page and five APA reference citations as part of your annotated bibliography. Please try to find references from 2017-present if possible, and from different sources. Please use 1-inch margins, 12-point font, double spacing, and page numbers. Please exclude excessive blank space between paragraphs or blank pages. Exceeding seven pages is fine. Please submit your completed Case Study in the Assignment Folder.

Step 1 – Intro to the organization

1. The name of the nonprofit organization you will study.
2. The organization’s mission statement
3. An annotated bibliography of at least five researched references you used to find information on your nonprofit. Please include a brief description of why you chose each reference/source, following each citation. PLEASE do not include an additional references list or bibliography, as that would be redundant and take up content space.

Step 2 – Marketing situation and target audienc