How difficult will it be to enter a new international market from a position of strength?

Company name: Juniper Networks  https://www.juniper.net/us/en/

Your task is to conduct a global industry comparative analysis that will help develop the strategy for expanding your organization’s products into a new country (Netherlands). Note that the term products will refer to products, services, or a combination of the two.

In this fictional market expansion, your analysis will examine a real-life organization. To accomplish this task, you need to identify and assess the risks that your organization may encounter, such as market barriers and competition, as well as opportunities for success in the selected country. As the general manager for strategy, you have been tasked with the following:

· Analyze your organization’s resources and capabilities (organization profile).

· Evaluate the external environment, specifically the industry in which your organization operates (industry analysis).

· Select a new country as a market for expanding your organization’s products (country risk assessment). You will select one country from the provided list and assess the risks associated with doing business in that country, including risks presented by its economic, political, and cultural environments.

Based on your research, in three weeks you will make a recommendation to your senior vice president and CEO on expanding into this new market. Be sure to budget enough time for each of the 13 steps.

When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission.

Subject: targetting an 8-10% annual revenue increase

Hi,

Thanks for taking on this task for me. Here are the details—

This project will have three parts. Your first task is to conduct a thorough analysis of our resources and capabilities. This organization profile needs to address our existing strategy, people, skill sets, and what we can do to increase our market share and profitability. We know we won’t be able to make that 8 percent target domestically, so we need to set up shop overseas and tap into foreign customers. We’ll need a strategy, an analysis of the global competitors trading in our target market today, an overview of potential stakeholders, and an evaluation of our own capabilities. Finally, we must lay the analytical groundwork for what could become a fully developed business plan.

Although this is a major initiative, keep in mind that cost reduction is important. Assess what resources and personnel in the organization today can facilitate this move.