How can managers overcome the perception that all workers need to be similar to the age group the company is trying to target with its products?
- How can managers overcome the perception that all workers need to be similar to the age group the company is trying to target with its products?
Watch the CNBC video “Is Google Guilty of Ageism (Links to an external site.)?”
Discussion Questions/Topics:
- Assume you work for a large U.S. tech company and that you are currently interviewing applicants for a sales position. Your manager tells you that the employee you hire needs to be younger than 29 years old. How do you respond?
- How can managers overcome the perception that all workers need to be similar to the age group the company is trying to target with its products?
- Describe metrics that companies should use to evaluate the success of their diversity programs.
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