1. A firm’s overall level of core competence is usually indicated by the length of its durability, its customer interest in the marketplace, and the tenure of its employees, among other factors. For an innovative company you believe has strong core competence, describe what you believe are 2 or 3 indicators of its competence.
2. Some competencies at the firm level are “hidden” competencies. For a firm of your choosing, identify 3 or 4 “hidden” competencies, then explain why they could be labeled as “hidden” and what value those competencies bring.