Global Branding: Marvel Studios: and Walt Disney Company

Instructions

Global Branding, Marvel Studios, and Walt Disney Company

This unit has focused on global marketing research and development (R&D). The Management Focus “Global Branding, Marvel Studios, and the Walt Disney Company” can be found on page 534 of the course textbook. You will be required to read the case study and answer the questions below.

1. From a global branding standpoint, why do you think Marvel Studios is a wholly owned subsidiary of the Walt Disney Company instead of just a part of Disney?
2. Marvel Comics has drawn from more than 100 characters for its Avengers superheroes since 1963. Collectively, these characters have created a very successful franchise for Marvel Comics and Marvel Studios. What is their global marketing formula, and why do you think this global marketing works for the company?
3. Many of Marvel Studios movies are connected to each other (e.g., The Avengers and Iron Man movie franchises). Do you think the film-watching public can keep up with all of these intricate connections? Does it even matter if people do keep up with the connections (e.g., Tony Stark across so many movies)?
4. What does Marvel Studios gain by having the global branding connections of the characters across multiple movie franchises?

Your paper needs to be at least four full pages in length, not counting the title and reference pages. You must include at least two sources to support your assignment. One source can be the course textbook. The second source should be from the CSU Online Library. The paper must be in the APA format.You do not need to include an abstract for this assignment. If you are unsure about the APA formatting requirements, please be sure to review the formatting information provided for you in the classroom, within the student portal, and through the Writing Center.

Resources

The following resource(s) may help you with this assignment.

• Citation Guide
• CSU Online Library Research Guide
• Submit Writing Center Request