Functional areas in marketing
Chapter 2 Case Study: Hector Gaming Company
This case points up a very common problem found in many businesses. Implementing organization strategy, in a large part, represents projects. In many firms there is no interdependent way to prioritize projects. This gap causes conflicts similar to those noted in the HGC case. Proposed projects typically come from functional areas such as marketing, production, information systems, finance, etc. with no central clearing house to ensure that resources are adequate and projects are prioritized with the strategic plan.
Read the Case Study on pages 57-58 in your textbook. Then answer the questions included in this assignment. 57-58 is attached-,also attached this week reading .
-
Chapter2CaseStudyHectorGamingCompany.pdf
-
Chapter1.2.3.pdf