external environmental analysis
Thinking strategically using strategic models and techniques must be the precursor to strategic planning and implementation. The perception of “thinking” is often considered to be a subjective “out of the box” process with little defense or research of the proposed opportunity. Strategic thinking may contain those same proposed outcomes; however, the process includes defined research models defending and supporting the recommendations for a sustainable business model.
Two companies that are at opposite ends of the spectrum in development and growth are Whole Foods and Kmart. For this discussion, provide a researched summary for one of the two organizations including its history and current market situation. Define the success or failure of their business model and the potential for future sustainability. Support your thoughts using one or more of the described strategic thinking techniques, such as blue ocean, structured brainstorming, Abell’s three-dimensional business definition model, strategic frontiers, four-action framework, and strategy canvas.
Using the same company, perform a brief external environmental analysis looking at the industry, the competition, the market, and the general environment to defend your strategic thinking choices and explain how the analysis will support future strategic planning and implementation, either as a growth opportunity or a termination of business.