Explain why considers selling to be the most important function of the firm.

1.   Which of the following statements about the pay gap between college graduates and everyone else in American society is true?

 

A. It has remained constant in recent years.

B. It has narrowed in recent years.

C. It has disappeared altogether.

D. It has widened over the years.

2.   Which of the following concepts pertains to the discipline of psychology?

 

A. Norms

B. Culture

C. Motivation

D. Values

3.   Which of the following statements best reflects the marketing concept?

 

A. Quality of life is more important than standard of living.

B. The consumer is the center of all business activities.

C. Always target the largest number of segments that resources allow.

D. Positioning is the most important element of marketing.

4.   Due to its influence on the way a home operates, a family’s decision to purchase a dog would most likely be a/an _______ decision.

 

A. high-involvement

B. zero-involvement

C. low-involvement

D. unnecessary

5.   Studies reveal that the annual medical cost of obesity in 2015 was around _______ billion, and marketers have been quick to capitalize on this.

 

A. $55

B. $29

C. $98

D. $147

 

 

6.   Which of the following is an example of behavioral segmentation?

 

A. A resort that targets families with children

B. A restaurant that targets senior citizens

C. A health club that targets college students

D. A florist that targets those who buy the most flowers

 

7.   What three customer attributes are AIO inventories designed to reveal?

 

A. Access, intuition, and ownership

B. Age, involvement, and oversaturation

C. Activities, interests, and opinions

D. Aspiration, inspiration, and orientation

8.   Which of the following statements about a company that implements the marketing concept is true?

 

A. It puts consumers at the forefront of its activities.

B. It spends more on advertising than competitors.

C. It charges lower prices than competitors.

D. It considers selling to be the most important function of the firm.

9.   Which of the following statements about perceptual maps is true?

 

A. They chart the location of major metropolitan markets.

B. They help marketers visually profile the differences among a number of brands that compete in the marketplace.

C. They help marketers divide consumers into different values and lifestyle categories.

D. They break down a metropolitan market by Zip codes and demographic characteristics.

10.   The value of the dollar is tied to that of the euro. What does this mean?

 

A. A stronger euro lowers the cost of goods the United States imports from overseas.

B. A weaker euro raises the cost of goods the United States imports from overseas.

C. A stronger dollar raises the cost of goods the United States imports from overseas.

D. A weaker dollar raises the cost of goods the United States imports from overseas.