Evaluate The National Traffic and Safety Act (1958)

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Which of the following is a reason for a company to raise its prices?
Select one:
a. to address the issue of overdemand for a product
b. to win a larger share of the market
c. to use excess capacity
d. to boost sales volume
e. to balance out decreasing costs
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The National Traffic and Safety Act (1958) provides for the creation of compulsory safety standards for ________.
Select one:
a. automobiles and tires
b. peak hour traffic volumes
c. exposure to vehicular pollution
d. speed limits and emission checks
e. periodic testing of license holders
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CashSecure is a financial services provider. Whenever a customer has a child who is about to become eligible for a driver’s license, CashSecure sends the customer materials related to teaching teenagers how to drive safely. This is an example of using ________ information from a customer database.
Select one:
a. demographic
b. geographic
c. psychographic
d. metadata
e. political
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Which of the following is an example of a free online database that a company could access in order to develop marketing intelligence?
Select one:
a. LexisNexis
b. Hoover’s
c. Dialog
d. U.S. Security and Exchange Commission’s database
e. ProQuest
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Setting a price for products that must be used along with a main product is known as ________ pricing.
Select one:
a. by-product
b. market-penetration
c. skimming
d. product bundle
e. captive product
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________ marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
Select one:
a. Sustainable
b. Customer-driving
c. Mass
d. Customer-driven
e. Differential
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