Ethical Dilemma Case

Taking advantage of the trend in multi-generational housing, Madison Builders is aggressively marketing its “home within a home” concept, which features a grandparents’ mini-home incorporated into a large single-family house. Which environmental force is Madison Builders counting on for its future home sales?

Question 1 options:

Social

Competition

Economic

Political

Technological

Question 2

Reindeer Games, a new Christmas-themed video, pizza, and ice cream restaurant targeting families with young children, is located in an area that is also home to Chucky Cheese and a bounce activity center. As both of the latter are well established, the owner of Reindeer Games decided to launch her business with pricing on games and pizza parties about 20% lower than her competitors. What pricing strategy is Reindeer Games using for their launch?

Question 2 options:

Value-added

Penetration

Skimming

Cost-plus

Everyday low prices

Question 3

____________ refers to socially and environmentally responsible marketing that meets the needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Question 3 options:

Evangelism marketing

Affinity marketing

Sustainable marketing

Database marketing

Ambush marketing