Essentials of health care marketing. 

I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.

I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.

United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I’ve chosen to market Dialysis Centers. (I will attach this assignment, so you’ll have the information needed to revise, and finish the 5 phases for this project).
This plan will include 5 phases which will be broken up. The phases are:

Phase 1: Executive Summary

Phase 2: Company Profile & Industry Overview

Phase 3: Service Overview, Competitive Analysis, Marketing Mix

Phase 4: Service Delivery Plan and Human Resources Plan

Phase 5: Financial Statement and Balance Sheets

However, we are on phase 2 of this project which is the Company Profile & Industry Overview…

I. Company Profile

This is an overview of your organization including who is involved and the scope of what the company does.

• Type of Organization

• Name of Organization

• Hours of Operation

• Scope of Service Line

• Clients Served

• Location of clinics/services

• Description of Business

II. Industry Overview

• this is an analysis of the industry and economy in which the organization operates

• it demonstrated a current understanding of industry characteristics and trends

• a trend is a definite, predictable direction of events

• Conduct this type of research using secondary data sources See the below areas that should be covered in the industry overview and the chapters where you can review the subjects:

Overall Business or Client Trends and Opportunities

1. Social changes – Chapter 3

2. Economic reimbursement changes – Chapter 3

3. Demographic changes – Chapter 3

4. Health care delivery changes – Chapter 3

5. Regulatory/political changes – Chapter 3

6. Key success factors in your segment of the industry – Chapter 3

7. Barriers to entry in your segment of the industry – Chapter 2

8. Barriers to exist in your segment of the industry – Chapter 2
APA Format

Use of References

Grammar

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Punctuation

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers

The refence for that textbook is:

Berkowitz, E. N. (2017). Essentials of health care marketing.