Entrepreneurial Marketing Idea

Write a proposal paper for your Entrepreneurial Marketing Idea for a Food Truck.

Ice cream truck with cashless transactions

ENTR550 – Entrepreneurial Marketing

Week 1 Course Project Assignment

Entrepreneurial Marketing Idea

After the formation and idea generation process is done, complete and submit your Entrepreneurial Marketing Idea assignment

according to these guidelines.

 This document should be three to five pages.

 Use the APA style of writing, including appropriate references.

 Be sure to complete all sections.

 The Grading Rubric for this week’s assignment is available in the Course Project page, located under Introduction &

Resources.

Section 1

Entrepreneurial

Marketing Idea/Idea

Generation

 Idea description- describe in detail the proposed idea and the why behind what you are

proposing.

 Besides (hopefully) making a great deal of money from this idea, what do you hope to

really accomplish? Why is it important?

Section 2

Marketing Situation

 Conduct an environmental scan of the current marketing conditions, covering key trends

such as Social, Economic, Technological , Competitive, and Regulatory. Include both

primary and secondary observations where appropriate.

 Consider all aspects of the potential positives and negatives of the current conditions.

 Describe the current marketing situation.

 Given the limited amount of research completed at this point in the project, what impact

will your idea have on the rest of the market? Why?

Section 3

Management Team

 Describe in detail the management team that would be considered the winning team for

bringing this entrepreneurial marketing idea to fruition.

 What should the management team look like? Why? What leadership attributes should

they have? Why?

 Outline key positions that will need to be filled, responsibilities and ideal skill sets.

Section 4

References

 Provide appropriate references for all outside sourced information included in this

assignment.

 Use APA style for both the in-text citations as well as the corresponding references

entries.

 Remember, with limited exceptions, every in-text citation must have a corresponding

entry in this references section.

 See the appropriate section in Student Resources within this course for additional

information related to the APA style of writing (Writing Resources: APA).

 Although there isn’t an expected minimum number of in-text citations or references

entries required for this assignment, a good benchmark to consider is at least two

citations. One of the citations may be the course textbook, if appropriate

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