DYME Model

Assessment Description

The purpose of this assignment is to utilize the 10 Step DYME process to plan the development (steps 1–5 below) and commercialization (steps 6–10 below) of an innovation.

Select a problem that a customer will pay for because it solves a problem or provides a benefit. Complete the attached 10 Step DYME Model Template for this problem and complete and submit the DYME Model Template.  

Here are some key tasks:

1. Identify an unmet human need that you can address.
2. Identify a novel solution to the problem.
3. Assess your knowledge, skills, and abilities to determine what you can do to develop your solution.
4. Network to identify collaboration partners.
5. Develop a 30-second elevator pitch summarizing your solution.
6. Define initial customers.
7. Identify channels to reach target customers.
8. Utilize no cost communication methods to get the word out about your innovation for a minimum of four hours.
9. Convince customers to purchase your product or service.
10. Seek feedback and revise your idea.

Prepare this assignment using effective business writing style. Refer to the resource, “Effective Business Writing,” located in Class Resources, for specific guidelines and formatting requirements.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

LopesWrite is not required for this assignment.

Attachments

ENT-436-RS-T1-DYMEModelTemplate.docx