Do Brands Matter During a Pandemic?
Read the above brand case study, “Do Brands Matter During a Pandemic? Examining Marketing Communications During COVID-19” and then answer the following case study questions. Support your arguments with examples and incorporate marketing concepts/terms from the textbook/slides/marketing articles you read.
- What kind of brand communications have you received since the start of lockdown? Have they struck you as appropriate or inappropriate considering the context?
- Do you think it’s ethical for brands to be advertising or pushing communication campaigns during a public health crisis? What information, if any, do you think these campaigns need to include?
- In what long-term ways do you think COVID-19 will push brands to change up their messaging when the pandemic is over?
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