Discussion Topic- Marketing Foundation
A product that a potential buyer knows about but is not actually seeing is called an “unsought” product. Do you feel that the continued marketing of unsought products is unethical? Discuss your answer in terms of the AMA Statement of Ethics. Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.
Note for some of you you may have to right click on the link above. Also you can copy / paste this link or do a Google search on the title AMA Statement of Ethics.
https://www.ama.org/codes-of-conduct/
A product that a potential buyer knows about but is not actually seeing is called an “unsought” product. Do you feel that the continued marketing of unsought products is unethical? Discuss your answer in terms of the AMA Statement of Ethics. Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.
Note for some of you you may have to right click on the link above. Also you can copy / paste this link or do a Google search on the title AMA Statement of Ethics.
https://www.ama.org/codes-of-conduct/
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