Discuss Theodore Levitt’s Marketing Myopia”

Please see the YouTube video titled “An Introduction to Theodore Levitt’s Marketing Myopia” before responding to this question:

https://youtu.be/W1lmpGSFV2w

Theodore Levitt left a stamp on marketing strategy when he coined term  “marketing myopia” in his article published by Harvard Business Review  in 1960. More than half of a century later, the important message still  resonates in today’s marketplace. Give at least one specific example  of a company that fell into a myopic trap. Explain why and how this  happened and elaborate on an alternative route the company should have  taken.

please use APA citation

Please see the YouTube video titled “An Introduction to Theodore Levitt’s Marketing Myopia” before responding to this question:

https://youtu.be/W1lmpGSFV2w

Theodore Levitt left a stamp on marketing strategy when he coined term  “marketing myopia” in his article published by Harvard Business Review  in 1960. More than half of a century later, the important message still  resonates in today’s marketplace. Give at least one specific example  of a company that fell into a myopic trap. Explain why and how this  happened and elaborate on an alternative route the company should have  taken.

please use APA citation