Discuss the “new” metrics that some companies apply to advertising today.

This week, we learned about motivational strategies and why to use different strategies with different cultures. For this discussion, focus on the country of Vietnam and the Swedish company IKEA, which established a warehouse and retail center there several years ago.

Decide which of the motivation theories described in the chapter would be the best to use in motivating potential employees to work for IKEA in Vietnam. Then give an example of a motivational technique you would use as a manager to motivate your employees in a warehouse distribution center and a retail store.
Embed course material concepts, principles, and theories, which require supporting citations along with two scholarly peer-reviewed references supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references.

Be sure to support your statements with logic and argument, citing all sources referenced. Post your initial response early and check back often to continue the discussion. Be sure to respond to your peers’ posts as well.

You are required to reply to at least two peer discussion question post answers to this weekly discussion question and/or your instructor’s response to your posting. These post replies need to be substantial and constructive in nature. They should add to the content of the post and evaluate/analyze that post’s answer. Normal course dialogue does not fulfill these two peer replies but is expected throughout the course. Answering all course questions is also required.

Required: 

Chapter 12 in International Management: Culture, Strategy, and Behavior

Chapter 12 PowerPoint slides Module 13 PowerPoint slides – Alternative Formats  in International Management: Culture, Strategy, and Behavior

Choi, Y., & Ha, J. (2018). Job satisfaction and work productivity: A role of conflict management culture. Social Behavior and Personality: An International Journal, 46(7), 1101.

Oh, H., Lee, S., & Oh, S. (2018). Expatriate managers’ cross-cultural motivation and host country national employees’ attitudes (Report). Social Behavior and Personality: An International Journal, 46(5), 841.

Monnot, M. (2018). The effect of incentives on intrinsic motivation and employee attitudes: A multilevel study across nations and cultural clusters. Thunderbird International Business Review, 60(4), 675-689.