Discuss the characteristics of effective goal statements

• Understand the characteristics of effective goal statements
• Be able to evaluate effective goals.
• Be able to write effective goals.

Requirements

According to one model developed to provide practical guidelines, an effective goal conforms to three “must” criteria: It expresses a specific and measurable result, and it sets a date for achieving that result. It should also only have a single result. It is not advisable to put multiple objectives together. So the goal should follow this format:

(1) To + (2) Action Verb + (3) A Single Specific and Measurable Result + (4) Target Date.

Evaluate the following six goals and complete the two required parts below.

1. To complete the project within two weeks.
2. To be perceived as the highest quality hotel in the tri-state by the end of 2030.
3. To write objectives next week.
4. To double profits in Mexico.
5. To sell 10% more nachos and 5% more beer at the hockey game on February 20, 2021.
6. To increase sales in 2030.

Complete the following two parts:

• For each of the six goals, write a brief critique (2-3 sentences) based on the guidelines (the “must” criteria) provided at the beginning of this assignment.
• Then based on your critique, please rewrite to improve these six goals.

Expectations

The assignment is effort-based, so it is important that you complete both parts of this assignment with serious effort. Incomplete, careless, or rushed work will result in deduction of points.