Discuss principles to suggest some specific improvements to the packaging/ad.
Discuss principles to suggest some specific improvements to the packaging/ad.
Examine the packaging of some of your favorite consumer packaged goods (i.e., foods, household products, etc.). Choose a product and include a photo of EITHER its packaging OR a single static ad (no videos). How does the packaging/ad currently use Cialdini’s principles of persuasion? Use at least three principles to suggest some specific improvements to the packaging/ad. Make sure you keep in mind the target audience. Please bold the names of the principles you discuss.
Examine the packaging of some of your favorite consumer packaged goods (i.e., foods, household products, etc.). Choose a product and include a photo of EITHER its packaging OR a single static ad (no videos). How does the packaging/ad currently use Cialdini’s principles of persuasion? Use at least three principles to suggest some specific improvements to the packaging/ad. Make sure you keep in mind the target audience. Please bold the names of the principles you discuss.
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