Discuss on behavioral targeting.

The Internet is an interactive medium. This means that consumers can:

control which messages they are exposed to but do not have control over the timing of exposure.

not only control the content they are exposed to, but can also provide their own content.

provide feedback on the content but cannot provide their own content.

The Internet is known as a direct-response medium because:

it allows companies to create awareness.

it influences consumers’ attitudes.

it allows users to both purchase and sell products through e-commerce.

it provides consumers with detailed information about a company’s offerings.

it helps in generating interest in a company’s products or services.

Which of the following statements is true of the objectives that companies seek to achieve through the use of the Internet?  

The Internet is not effective as an IMC element in creating awareness.

For small companies with limited budgets, the web offers an excellent opportunity to create awareness.

The web is an ineffective medium for stimulating trial of a company’s products and services.

The Internet offers ease to traditional marketers to create a strong brand image.

StuffToBuy.com, an online retail store, offers electronic coupons to individuals. A consumer can select any coupon of interest,download it, and redeem it at the place of purchase. Such coupons are provided in order to:

create awareness.

provide information.

create a brand image.

stimulate trial.

create repositioning.

Which of the following is true of banner ads?

They are the most common form of advertising on the web.

They are extensively used as a brand repositioning strategy.

They are not available in animated formats.

 

They do not require repeated exposures to create favorable attitudes.

They are typically considered ineffective for creating awareness.

Macy noticed that each time she began downloading videos of “Tunnel Vision,” a TV soap opera, ads would appear on her computer screen.

These ads are examples of:

plug-ins.

pop-unders.

banner ads.

content sponsorships.

interstitials.

Amber observed that she received e-mails containing ads that were often related to the websites she had visited recently or the topics that shehad browsed on the Internet. The various ads that were sent to her e-mail were related to her previous searches. This is an example of:

social media marketing.

interstitials.

paid searches.

The Internet is an interactive medium. This means that consumers can:

control which messages they are exposed to but do not have control over the timing of exposure.

not only control the content they are exposed to, but can also provide their own content.

provide feedback on the content but cannot provide their own content.

The Internet is known as a direct-response medium because:

it allows companies to create awareness.

it influences consumers’ attitudes.

it allows users to both purchase and sell products through e-commerce.

it provides consumers with detailed information about a company’s offerings.

it helps in generating interest in a company’s products or services.

Which of the following statements is true of the objectives that companies seek to achieve through the use of the Internet?  

The Internet is not effective as an IMC element in creating awareness.

For small companies with limited budgets, the web offers an excellent opportunity to create awareness.

The web is an ineffective medium for stimulating trial of a company’s products and services.

The Internet offers ease to traditional marketers to create a strong brand image.

StuffToBuy.com, an online retail store, offers electronic coupons to individuals. A consumer can select any coupon of interest,download it, and redeem it at the place of purchase. Such coupons are provided in order to:

create awareness.

provide information.

create a brand image.

stimulate trial.

create repositioning.

Which of the following is true of banner ads?

They are the most common form of advertising on the web.

They are extensively used as a brand repositioning strategy.

They are not available in animated formats.

 

They do not require repeated exposures to create favorable attitudes.

They are typically considered ineffective for creating awareness.

Macy noticed that each time she began downloading videos of “Tunnel Vision,” a TV soap opera, ads would appear on her computer screen.

These ads are examples of:

plug-ins.

pop-unders.

banner ads.

content sponsorships.

interstitials.

Amber observed that she received e-mails containing ads that were often related to the websites she had visited recently or the topics that shehad browsed on the Internet. The various ads that were sent to her e-mail were related to her previous searches. This is an example of:

social media marketing.

interstitials.

paid searches.