Discuss elements of Ski Butternut’s marketing mix influence the pricing strategy
This assignment will assess competency 4. Develop a professional sales training and motivation program for an organization.
Directions
View the Chapter 19 – Pricing Concepts video.
Ski Butternut is a ski mountain in the Berkshires dedicated to offering a great family ski value. In this video, Matt Sawyer discusses the various ways that Ski Butternut uses pricing to drive new business and local business to the mountain. He also discusses how correct pricing, with input from a seasoned and motivated sales team, can help the next year’s business model through the development of a professional sales training program.
After viewing this company’s video, write an 800-1000 word paper that addresses the following questions:
- How do the product, place, and promotion elements of Ski Butternut’s marketing mix influence the pricing strategy the company has chosen?
- Would you expect demand for Ski Butternut lift tickets to be elastic? Why or why not?
- What role do the product life cycle, competition, and perceptions of quality play in Ski Butternut’spricing?
Submit this assignment to your instructor via the dropbox LP5 Assignment: Pricing Decisions. This assignment is worth 110 points; grading will be based on the LP5 Assignment
LP5:SEMINAR ASSIGNMENT
During our session, we will review the basic elements that produce effective sales and marketing results in an organization. We also examine the critical practice of relationship building and the establishment of trust and partnership. We will hear from Brian Tracy on the qualities of top sales people, as well as George Bull on understanding the customer.
For our assignment, write a short 200-300 word summary addressing the main points from the seminar. Perform a brief search to see who Brian Tracy and George Bull are. How can this information help you in your career?
Please post your report to the LP5 seminar drop box (no later than 5pm (mountain time zone) of December 12, 2016) once you have completed it and I will provide some feedback. I have attached the seminar slides here in case you need a quick review. The link to access the seminar is:
https://online.adobeconnect.com/p7zvme1yro8/?launcher=false&fcsContent=true&pbMode=normal
Thanks for your dedicated work!
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