Discuss customer-centric approach

Question Score: 0 of 1 pt      Test Score: 55% (11 of 20 pts)
Olivia Gullbrand is Vice President in charge of Sales and Marketing at Video Tech, an retail firm specializing in a product line that utilizes new video technologies. Among her responsibilities at Video Tech is controlling. Olivia knows that, because of the nature of her business and its customers, she must practice customer relationship management (CRM). Which of the following is NOT important in this approach?
(a) A personal approach
(b) A customer-centric approach
(c) A customer-friendly brand image
(d) Customer intimacy
(e) Risk analysis
Question Score: 1 of 1 pt      Test Score: 55% (11 of 20 pts)
The customer relationship management aims to create_____.
(a) Cash register
(b) Disaster control
(c) Records inventory
(d) Customer intimacy
(e) Risk analysis
Question Score: 0 of 1 pt      Test Score: 55% (11 of 20 pts)
Adam Niesle, Vice President of Controlling at Radio Brand Electronics, is a stickler for details and for making sure all of his “ to dos” are carefully laid out among his multiple agendas and calendars. Because much of Adam’s job is spent keeping this focus, he knows that controlling is especially important in his business. He knows that controlling provides and immediate and critical link back to_____.
(a) Organizing
(b) Planning
(c) Leading
(d) Motivating
(e)  Measuring
Question Score: 1 of 1 pt      Test Score: 55% (11 of 20 pts)
A customer-centric approach to business with the aim of implementing a customer intimacy strategy or establishing a customer-friendly brand image is known as which of the following?
(a) Customer relationship management
(b) Human relation movement
(c) Control process
(d) Information and communication technologies
(e) Scientific management

Question Score: 1 of 1 pt      Test Score: 55% (11 of 20 pts)
How are the control process step of measuring performance and a performance appraisal similar?
(a) Both are quantitative and qualitative
(b) Both take into account peer feedback
(c) Both calculate the efficiency of an employee
(d) Both set a series of expectations
(e) Both establish methods for increasing performance

Question Score: 0 of 1 pt      Test Score: 55% (11 of 20 pts)
Which of the following, if true, supports Jessica’s customer-centric control management style?
(a) Last month, Jessica’s store outsold Marie’s store in the shoe department
(b) In the manufacturing industry, employee-centric focus is very successful
(c) Jessica’s store has only been open a year, and Marie’s has been open for 5years
(d) Eighty-five percent of retail stores prioritize customer relationship management
(e) Jessica’s smaller store outperforms Marie’s store in customer satisfaction