Discuss commercial marketing research
Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.
Critically evaluate the Case 10 “Caldera Industries” questionnaire offered on pages 538-541.
Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.
Critically evaluate the Case 10 “Caldera Industries” questionnaire offered on pages 538-541.
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